We remix & microchunk mass media. 1/2 entertainment, 1/2 software. We're toolbuilders, storytellers, and scientists. This is our blog.
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BREAKING NEWS! Uh oh! Looks like those plastic bottles are revolting again! They aren’t too happy being thrown away in the trash, they think they have a far better fate being recycled.
A fun campaign for Sprite, the message is clear. Recycle! The earth wants us to! And our bodies are letting us know! More breaking news at http://www.handrevolt.com/.
For the 2010 fall release of Spider-Man: Shattered Dimensions, Mediatronica worked on distribution and a website to get the word out on the already anticipated video game release. http://www.spider-man-shattered-dimensions.com/
The website included the trailer, which featured the 4 different dimensions of Spider-Man, including his ‘noir’ phase and his ‘future phase’.
What’s better then keeping the earth clean and recycling? Making fun and functional art at the same time! In an effort to showcase these type of artists and their work, and encourage users to make and share their own, http://cokereuses.com was created.
The website features an artist gallery with a diverse collection of artists that craft jewelry, lighting, clothing, etc from reused and recycled goods. Users and visitors are encouraged to submit their own work at https://www.cokereuses.com/submit.
Who wants to win a trip to LA in the BIC Sweepstakes? Larry Bibcek sure does! A fun campaign for all, Mediatronica was the “voice” of Larry Bibcek on Twitter and Youtube.
Larry was what you could say, an “enthusiastic participant”. He had alot of energy, and worked his hardest to find friends to go to LA with. More videos of Larry at http://www.youtube.com/bicshavers.
Mediatronica also partnered up with JR, of popular Youtube series “JR Sports Brief” (http://www.youtube.com/jrsportbrief), for a fun cross-promotion on his youtube channel, including a ‘meeting’ in Times Square where Larry ‘videobombs’ JR’s filming.
In the summer of 2010, Mediatronica geared up for the Diet Coke “Love It Light” campaign, which included 3 lovely puppets who had sass, class and a whole lot to say on everything from fashion to men to music.
Besides video distribution on various websites (hub:http://youtube.com/loveitlight), Love It Light also had it’s own Facebook App (http://cokeurl.com/loveitlightfacebook) which featured a Conduit toolbar to keep users in the know with what the 2 lovely ‘ladies’ were up to.
On June 22, HP launched the world’s first web-connected touchscreen printer. Mediatronica worked with Porter Novelli on the social media side of the launch. The product was announced via live webcast on Current TV, with a Twitter Q & A, and Mediatronica’s video remix widget to remix the news with (http://hp.current.com).
Eclectic Method created a wicked remix using printer sounds and product footage. We also put together a landing page at http://www.remixtheprinter.com. Now we’re in the midst of distributing and tracking the remix and widget.
Mediatronica recently went live with Coke Creatures in support of the Coca-Cola Summer 2009 campaign. Play with the creatures at cokecreatures.com in a push-button video remixer (smaller widgets coming soon). They also have a Facebook page and a Flickr account.
The new TV commercial is playing in Europe all summer (check it out on Youtube). The soundtrack is by Calvin Harris. The spot was created by Mother London, production company Blink, and directed by Dougal Wilson. Official press release here.
The rumors turned out to be true! Our work with Eclectic Method and Innerpartysystem has been nominated for two Webby Awards - Best Use of Interactive Video, and Video Remixes/Mashups.
Our friends from DigForFire.tv, Natalie Johns and Vincent Moon, traveled to Tanzania, creating footage of that country’s most celebrated musicians performing traditional vocals, dance and drumming. They also went to investigate Coca-Cola’s corporate social efforts in the developing world. Take a look at the project at Changes In Rhythm, where there’s the Tanzanian Musician Mashup by Eclectic Method, and the following films:
CPR records the news and plays it like an instrument then gives you the tools to do the same. Brought to you by our friends Eclectic Method & Dark Igloo
Mediatronica currently has a couple Fanta projects rolling out. One of them is live at http://www.fanta.eu where we’re helping distribute Fanta Crew and Fanta Tennis - two new Fanta Augmented Reality games.
The rumors turned out to be true! Our work with 
